In Early 1980’s, M/s. Kridnak Udyog was founded in early 1980’s as a proprietorship firm by Mrs. Santosh Gupta under mentorship of her husband Mr. Naresh Kumar Gupta. The primary business of firm is manufacturing and trading of its soft toys under KRIDNAK, a premium range of soft toys brand. Certificate received from India Trade Promotion Organization (ITPO) for participation in a business fair at Pragati Maidan in year 1993 is one of the oldest proof for the existaence of Kridnak Udyog. After 1993 onwards, Media publication for advertisements of Kridnak Udyog by a third party (TAI) available where contact person is husband of Santosh Gupta i.e. Nareah Kumar Gupta proving that it is jointly managed business.
Between 1999 – 2000, M/s. Fun Zoo Toys (INDIA) was formed by Mr. Naresh Kumar Gupta – a proprietorship firm. This firm is a manufacturer, importer and a trading firm specializing into soft/plush toys. All soft toys are being sold under FUNZOO brand. Establishment proof available for the year of 2001. Year 2002 Third party media publication shows advertisement publishing of Fun Zoo Toys (INDIA) available from 2002 onwards. In Year 2005, Design Concept of MRP Tag in practice was further streamlined and standardized during the year 2005 by an expert designer. Invoice for the same is available for year 2005. An NOC in this respect is available dated Aug 2014 from the respective designer.
Between, 2000 – 2008, Now being a joint family business, each firm co-owned by husband (Fun Zoo Toys (INDIA)) and wife (Kridnak Udyog ), expanded to a PAN INDIA Level showing tremendous growth. Both the firms covered all market horizons together in support of each other. Business relations between both firms are being justified with recommendable numbers for purchase and sales between each other. Relevant documents are provided and shared.
Between, 2008-2009, To discover unexplored market synergies, Fun Zoo Toys (INDIA) and Kridnak Udyog were merged where Fun Zoo Toys (INDIA) proprietor closed his firm and all the operations, inventory and market area were merged with Kridnak Udyog under proprietorship of his wife Mrs. Santosh Gupta. This strategic movement further helped the firm to establish strong foothold over Indian market through inorganic growth. Possibility of Cannibalization of sales was also overcome by this strategic decision.
From 2009 onwards, Fun Zoo Toys (INDIA) business is growing at a steady rate under the leadership of Mrs. Santosh Gupta and Mr. Naresh Kumar Gupta. At present the firm has four brands – Kridnak, Fun Zoo, Lil’Ted.